Bolt.
When I got the work order to do a promotion for McDonald’s with a yet to be named NFL endorsed sandwich, a premium give away that promoted the Chargers in a TV spot. I immediately thought that’s a lot of stuff to squeeze into a 30-second spot.
When reviewing some of the action footage available, we loved Junior’s victory dance and got permission to call it "The Bolt". After that, The Bolt Burger and The Bolt Tattoo give away, fell right into place.

Client: McDonald’s San Diego
Agency: Franklin Stoorza